Designing logos is perhaps the most distilled form of identity design. Every nuance must serve its purpose: to communicate boldly and efficiently. 

To be sure, Identities are more than logos. But a well crafted and compelling logo can elicit a response and take up residence in your mind.  

Creating Identities

Each logo begins with extensive research and ideation. Cast a wide net for all of the ideas. Throw back the small ones. Shape the contenders.

The harder the project, the greater the happiness when solutions arrive.

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