Designing logos is perhaps the most distilled form of identity design. Every nuance must serve its purpose: to communicate boldly and efficiently.
To be sure, Identities are more than logos. But a well crafted and compelling logo can elicit a response and take up residence in your mind.
Creating Identities
Each logo begins with extensive research and ideation. Cast a wide net for all of the ideas. Throw back the small ones. Shape the contenders.
The harder the project, the greater the solution.